Sleep Toniq
Sleep Toniq are canned drinks which promote sleep and supports overall wellness. Tim Spinks first came up with the drink when he got his first 9-5 job after university and noticed a big decline in the quality of his sleep. He was constantly tired, felt groggy in the mornings, and developed bags under his eyes.
He did some research and discovered that the sleep and health drink industries were both growing rapidly. Realising that his sleep drink could potentially ride the crest of both these waves, he decided to go for it.
With some mentoring and financial support from the Prince’s Trust, he wrote a business plan, held marketing focus groups, and planned his first production run.